Analisis Kelayakan Lokasi Promosi Dalam Penerimaan Mahasiswa Baru (PMB) Dengan Algoritma Naïve Bayes & Decission Tree C4.5

Abstract

Competition for new student admissions in every public and private tertiary institution is currently growing rapidly every year, some spend a lot of money on promotional activities, to assist institutions / institutions in obtaining recommendations for the feasibility of promotion locations based on several measurement criteria using the classification algorithms contained in data mining . The algorithm used to compare the measurement of the feasibility of the promotion location of the city and district of Bekasi is Naïve Bayes and Decission Tree C4.5 using four parameters including the number of students in one sub-district, the number of students in one sub-district, the distance of location and last year's enthusiasts using 35 regions / sub-districts in Bekasi city and district.  measurement results using the rapidminner, the accuracy value of the Naïve Bayes algorithm is 91.43% and the Decission Tree C4.5 is 94.29%.